An introduction for
Bective Tea Rooms & Bective Stud
360 photography, what is it?
Imagine standing inside a glass bubble, you can look in every direction through the glass. Now lets freeze what’s outside the bubble.
You’ve just created an imaginary 360 photo! A moment frozen in time from a stationary perspective.
Using specialist equipment, we create images which are wrapped around virtual bubbles. These images can then be viewed online, putting you in the centre of a moment frozen in time.
Google Street View™
Photos listed on Google Maps appear in your business listing and in search results. They can be linked together into a tour or displayed individually.
Individual 360 images can be displayed on your website or sent to customers with a link. They are higher quality than those on Google Maps.
Virtual tours take the quality of individual images and include the functionality of Google Street View, letting customers discover what’s important to them.
Some benefits of 360 photography
Increase bookings and footfall
The hospitality sector have found that when virtual tours and 360 imagery are offered, people are 67% more likely to make a booking, resulting in greater footfall and increased revenue. Source
Improve SEO on your Google listing
Research has shown that having a strong business profile on Google Maps which includes 360 imagery, makes your business 16% more likely to be displayed in organic search results. Source
Build trust and stand out
360 photography helps people build trust with your business and discover the things that matter to them, like access requirements and ambiance.
Visit you 24/7 365
With 360 photography people can check out your business 24 hours, 7 days per week, 365 days per year! This helps people answer the question “is this a place I want to visit?”.
More than still photography
Ever looked at the images of a hotel room and wondered if you’re getting the full picture? With 360 imagery and virtual tours your customers feel confident that your facilities meet, or even exceed their expectations.
Collect or share information
When creating a 360 imagery for your website, our platforms allow us to include interactive elements which can subtlety share or collect information from visitors in an engaging way.
Share in your marketing
Include links to your 360 content in marketing material, link to it with QR codes, share your 360 images on Facebook or animated versions on other platforms.
Some statistics from Google Maps™ - "360 images and tours drive results"
Get more customers through the door with stunning images of your business on Google Maps. High-quality photos on your business listing can improve your user experience, and make it easier for customers to find you. 360 tours let customers peak inside before they arrive, and boost your visibility online. Source
62% of visitors prefer listings with photos of store interiors.
Listings with photos and a virtual tour are twice as likely to generate interest
Complete listings inspire trust and are 78% more likely to be viewed as well-established.
On average, 41% of business searches on Google Maps result in an on-site visit.
Listings with photos and tours motivate customers to make a purchase 29% of the time.
3D Flyover Map
An new development on one of our digital platforms now allows us to create 3D maps which include 360 photography and points of interest. This is an ideal way to showcase large properties with a wow factor. This in development demo has been provided by one of our technology partners to showcase what is possible.
Why use us?
Our main focus is attention to detail. Ashley is a bit of a perfectionist to say the least! In this video clip you can see the first hour’s worth of editing on a single 360 image, condensed down to 50 seconds. Although it can sometimes look like we just turn up and take a few photos, a lot of work goes into making these images a powerful piece of marketing material for your business.
Hi, we’re Sarah and Ashley and we run Rapid360.
We’ve always had a love of photography. We decided to start this business when we saw an opportunity to focus on the emerging market of 360 imagery.
We want to be the best in this field and we’re keen to push the limits of what this technology can deliver. At the end of 2021 we receive the Digital Innovation Award at the North East Business Excellence awards. This recognised what we have already achieved so far, particularly in our community work.
Ashley also runs a consultancy business (Nexus) which specialises in business process improvement. Our ambition is to grow Rapid360 so that Sarah can leave her 9-5 and focus on the creative work she loves.